Google Performance Max
Google Performance Max campaigns result in more conversions by optimizing ad performance in real-time across all channels using Smart Bidding, Google’s AI-driven automated bidding, which Smart Shopping campaigns use.
We can upload various assets appropriate to each channel, like images for display ads and videos for YouTube ads, then Google’s machine learning approach tests which combination of ads across the different channels will work best for your campaigns. The goal of this type of advertising is single-campaign optimization across all advertising platforms instead of managing individual ad campaigns through each of these channels.
With real-time data on shopper intent and preferences, Google Performance Max can help discover new audience segments and get your ads in front of more shoppers interested in your business’s products and services.
